Thinking
Perspectives on product design, user experience, and building better B2B software. We share what we learn from our work with product teams.
Recent Posts
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Why Design Systems Matter for B2B SaaS
Design systems provide the foundation for consistent, scalable product development. Here is why they matter for B2B SaaS companies.
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Connecting Product Design to Business Outcomes
Design decisions should be evaluated by their impact on business outcomes. Here is how to establish that connection.
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Managing Complexity in B2B Product Design
B2B software is inherently complex. The challenge is organizing that complexity so users can accomplish their goals efficiently.